A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business
What promotion element would Blockbuster most likely use to improve its corporate image, which has been tarnished by these accusations?
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) stealth marketing
C
Business
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Because the key to success in business is obtaining and keeping customers, the most crucial form of competition is generally ________ competition, in which competition occurs for the same customers
A) product form B) product category C) generic D) budget
Business
How do the self-serving, social projection, and false consensus biases commonly affect the job analysis process?
What will be an ideal response?
Business