Edy's is a high quality brand of ice cream. Edy's introduced Godiva ice cream and Starbucks ice cream to tempt ice cream lovers to eat even more ice cream. Edy's used a ________ strategy

Bringing a brand to life by creating an experience that reflects the values of a brand is known as ________

A) brand activation B) brand valuation C) cause marketing D) social marketing E) viral marketing

Which of the following is the objective of selective distribution?

A) attaining maximum possible control over the brand's equity B) offering limited product differentiation through a moderate number of outlets C) achieving maximum efficiency through standardization of products D) maximizing sales by making the product available through a great number of outlets