The reason for the existence of credence attributes is that:
A) customer lacks the expertise to make an evaluation.
B) the products are familiar to most of the customers.
C) the products are intangible and customers can only feel it.
D) customers are knowledgeable and concerned about the quality of the products.
A
Business
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Avon is successful at giving customers alternatives to traditional store outlets. Avon uses ________, which does NOT require a customer to visit a store
A) locational merchandising B) social shopping C) mass retailing D) nonstore retailing E) broad geographic exchange
Business
Which of the following is not considered fraud?
a. Error in financial statements b. Bribery c. Stealing merchandise d. Misstating financial statements
Business