The net present value analysis calculates the rate of return based on the plan's discounted cash

The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities

A) organizational plan B) strategic marketing plan C) corporate tactical plan D) corporate mission E) customer-value statement

Dana Dairy Products' gross profit margin was inferior to the industry standard. This may have resulted from ________. (See Table 3.2)

A) a high sales price B) the high cost of goods sold C) excessive selling and administrative expenses D) excessive interest expense