The practice of comparing a company's achievements against the best practices in the industry is known as goal congruence

While Jillian was shopping at the kitchen and bath store she noticed a small spatula for sale that was promoted as “getting the last drop of lotion out of the bottle.” Jillian had never heard of such a product before but bought one because she was often frustrated about product left in the bottle. This spatula is an example of a(n) _____ product for Jillian.

Fill in the blank(s) with the appropriate word(s).

W.W. Grainger is an example of which of the following business models?

A) B2B service provider B) exchange C) e-distributor D) industry consortia