For most individuals, which item below is an example of a lifestyle asset?
A)
100 shares of IBM stock
B)
$2,000 in a savings account
C)
$10,000 vested interest in an employer's retirement plan
D)
A new car
D
Business
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Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?
A) interest B) evaluation C) trial D) awareness E) adoption
Business
Which of the following involves comparing the percentage of the minority/protected group and white workers in an organization with the percentage of the corresponding group in the labor market?
A) personnel population comparison approach B) restricted policy comparison method C) population comparisons approach D) McDonnell-Douglas test
Business