Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

Which of the following is true of franchising?

A. The franchiser provides market knowledge, capital, and personal involvement in management. B. The franchiser has little control on marketing of the products at the point of final sale. C. Franchising is an important form of horizontal market integration. D. Franchising provides an effective blending of skill centralization and operational decentralization. E. Foreign laws and regulations are usually hostile toward franchising.

Jameson's territory stretches over eight states and two time zones. What is the first step Jameson should take to manage his sales territory?

A) develop a routing plan B) classify his customers C) create a scheduling plan D) identify potential prospects E) create a sales call plan for management