Which of the following is true of franchising?

A. The franchiser provides market knowledge, capital, and personal involvement in management.
B. The franchiser has little control on marketing of the products at the point of final sale.
C. Franchising is an important form of horizontal market integration.
D. Franchising provides an effective blending of skill centralization and operational decentralization.
E. Foreign laws and regulations are usually hostile toward franchising.

Answer: D. Franchising provides an effective blending of skill centralization and operational decentralization.

Business

You might also like to view...

Before rolling out a new marketing communications campaign, employees went to a rally and received training on why the company was changing directions and what it would mean to their customers, which is an example of relationship marketing

Indicate whether the statement is true or false

Business

Demotion involves moving a worker to a lower level of duties and responsibilities

What will be an ideal response?

Business