Intense rivalry between most successful media companies to reach the largest possible audience and beat out their competition
A) is as old as the mass media themselves and continues to drive the media today.
B) is no longer a part of the media environment as a result of the Internet.
C) intensified and later began to fade during the 20th century.
D) was an act staged by some unscrupulous media moguls to make more money.
Answer: C
Communication & Mass Media
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