Why and how are databases essential to consumer-focused marketing?
What will be an ideal response?
Databases can store information on individuals. A key element of consumer-focused marketing is
building relationships with individuals. Databases can tell us what individual consumers buy; when
they bought it; how often they buy; how much they buy; and how and how often an organization
communicates with them. That individual approach is essential to such divisions of consumerfocused
marketing as integrated marketing communications, relationship marketing, customer
relationship management, and integrated brand communication.
You might also like to view...
Laurel really liked being with her new boyfriend, but also felt frustrated and smothered because she didn't want to spend as much time together as he did. This is an example of the dialectic tension of
a. expressiveness/privacy. b. autonomy/connection. c. change/predictability. d. absence/presence.
VP planned to secure feature coverage ______.
A. in at least one high-profile, national-level business media outlet B. in at least one national-level broadcast TV outlet C. in at least one national-level radio outlet D. in at least one national-level print outlet