The single most important physical characteristic in an oral presentation is eye contact

The result, the consequence, or the outcome of the communication exchange is known as the ______________

Fill in the blank with correct word

In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:

a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams