In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:
a. Branded content
b. The personality of Burt
c. Promoting everything "natural" about the products
d. Guerilla marketing with street teams
b
Communication & Mass Media
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According to Pew Research Center data, in 2014 what percentage of Americans said they got news on a desktop or laptop?
a. 36% b. 54% c. 82% d. no data have become available from that research center
Communication & Mass Media
Gender (as discussed in the APA guidelines for professional practice with girls and women and in the chapter) refers to:
a. Biological (genetically-determined) sex b. Psychological, social and cultural meanings associated with being male or female page 384 c. Personality characteristics of femininity and masculinity d. Sexual orientation (homosexual-bisexual-heterosexual)
Communication & Mass Media