The process by which a receiver translates the words to make sense of a message they receive is called

a. encoding.
b. feedback.
c. decoding.
d. entropy.

c

Communication & Mass Media

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In most situations, the most important consideration that a news reporter will have about a set of facts is

a. whether or not television news has already coveredthe event b. are readers really interested in the event c. whether or not people were killed or injured d. how much money was involved in the event

Communication & Mass Media

_______________ would be an example of poor communications management

a) Coca-Cola’s pesticide problem b) The Tylenol scare c) Bridgestone/Firestone tires d) Pepsi’s operations in India

Communication & Mass Media