In most situations, the most important consideration that a news reporter will have about a set of facts is
a. whether or not television news has already coveredthe event
b. are readers really interested in the event
c. whether or not people were killed or injured
d. how much money was involved in the event
C
Communication & Mass Media
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The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ________
A) primary research B) consequential research C) envisioning D) issues management E) reading tea leaves
Communication & Mass Media
Words that do NOT directly or indirectly identify males or females are called
a. equivocal words. b. gender-linked words. c. gender-neutral words. d. emotive words.
Communication & Mass Media