A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic
The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.
A) using high-pressure sales tactics
B) creating deceptive promotions
C) engaging in deceptive pricing
D) utilizing misleading packaging
E) selling harmful products
E
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Companies that produce many products for many markets may adopt a ________ marketing organization
A) flat B) brand C) product D) matrix E) top-down
All of these social factors can give managers further insights into the opportunities and risks facing a particular industry EXCEPT:
A) aging of the population. B) new technology developments. C) greater health consciousness. D) obesity concerns.