Companies that produce many products for many markets may adopt a ________ marketing organization
A) flat
B) brand
C) product
D) matrix
E) top-down
D
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A potential buyer requested the seller's agent not disclose their identity to the seller. Should the agent follow the buyer's instructions?
A. Yes, the buyer;s identity is not required. B. Yes, the agent must follow the buyer's instructions. C. No, the agent has the duty to disclose this to the seller. D. No, this would be a violation of the anti-trust laws.
A few years ago, a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company recently introduced a similar product under its own brand
Mini-cereal bars are most likely in the ________ stage of their product life cycle. A) introduction B) youth C) growth D) maturity E) extension