Synergy Inc. has developed a line of appliances that run on the sun's energy and cause no harm to the environment. The company is also planning to introduce battery-run motorbikes that release no pollution
Which of the following concepts is illustrated in this scenario?
a. Divestment
b. Opportunism
c. Green marketing
d. Cause-related marketing
ANSWER: c
Synergy Inc. is using green marketing. Green marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.
Business
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