The triple bottom line call also is described as:

Rob has been asked by his manager to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. In this instance, Rob has been asked to identify a ________

A) new product B) market segment C) marketing intermediary D) brand E) product line

In most firms, the group that tracks forecasts of prices and long term supplies of key materials is:

A) suppliers. B) marketing. C) purchasing. D) accounting/finance.