Rob has been asked by his manager to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. In this instance, Rob has been asked to identify a ________

Which of the following values is most likely to be important to low-context cultures?

A) status B) directness C) titles D) trust E) space

A manager should practice ________, which means in dealing with cross-cultural communication, a manager should put herself in the place of the employee to understand the employees values, experiences and frames of reference

A) evaluation B) empathy C) complicity D) commiseration E) apathy