When a pronoun refers to a noun, the noun is called a(n)
a) antecedent.
b) dangling participle.
c) appositive phrase.
d) apostrophe.
ANS: a
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Which of the following statements is true of the elements in the triangle of meaning?
a. Referents can be exchanged, much like objects. b. The referent is never an idea. c. Symbols have meaning inherently. d. Symbols are anything to which we attach or assign a meaning.
Hybrid marketing is
a. When marketing strategies of two different products are combined b. Product placement taken one step further and integrated into commercials before, during and after the program as well as the programming itself c. A combination of media are used to deliver advertising messages d. Two agencies come together to develop a marketing strategy for a particular brand or product