Hybrid marketing is
a. When marketing strategies of two different products are combined
b. Product placement taken one step further and integrated into commercials before, during and after the program as well as the programming itself
c. A combination of media are used to deliver advertising messages
d. Two agencies come together to develop a marketing strategy for a particular brand or product
b. Product placement taken one step further and integrated into commercials before, during and after the program as well as the programming itself
You might also like to view...
Which type of audience is the most difficult to deal with?
A) favorable B) indifferent C) opposed D) mixed
If an audience disagrees with a speaker?s position, the speaker should bring up areas of
disagreement early. Indicate whether the statement is true or false