Organizational cues for your audience's ears are known as

All of the following are true regarding a speaker's persona EXCEPT

a. a persona is a fake personality used for speaking in public. b. a persona includes personality and is the image a speaker wants to convey. c. the persona a speaker chooses should be connected to the communication event and the purpose of the speech. d. having a positive persona can help a speaker connect with his/her audience.

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as

A) marketing B) relationship management C) advertising D) human relations E) integrated marketing communications