The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as

A) marketing
B) relationship management
C) advertising
D) human relations
E) integrated marketing communications

Answer: B

Communication & Mass Media

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When using the external information, which of the following would not be considered plagiarism?

a. using someone else's ideas b. using someone else's words c. using someone else's drawings d. using someone else's cartoons e. all of the above would be considered plagiarism

Communication & Mass Media

Culture is constructed and maintained through

A. encoding and decoding. B. communication. C. the mass media. D. feedback.

Communication & Mass Media