A message evaluation can take place:
A) when an ad is completed
B) when an ad has been shown to the public
C) when the campaign is complete
D) at any stage of the development of an ad
D
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A local church formed a special committee to provide aid to the homeless in its community. The church applied to the municipal and provincial governments for funding but was denied when it could not adequately state what services it would offer. In this case, why did the special committee fail?
a. It had not defined its sponsoring organizations. b. It had not defined its product offering. c. It had not defined its donor market. d. It had not defined its user market.
Which of the following is an example of sampling risk?
a) Failing to detect an error on a document that has been inspected by an auditor. b) Forgetting to apply the finite correction factor in deterring sample size. c) Concluding that internal controls are not effective when in fact they are effective based on a sample that had multiple cases of control failure. d) Failing to perform audit procedures that are required by the sampling plan.