A local church formed a special committee to provide aid to the homeless in its community. The church applied to the municipal and provincial governments for funding but was denied when it could not adequately state what services it would offer. In this case, why did the special committee fail?
a. It had not defined its sponsoring organizations.
b. It had not defined its product offering.
c. It had not defined its donor market.
d. It had not defined its user market.
Ans: b. It had not defined its product offering.
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