How is website stickiness measured?
A) by asking people about their goals
B) by monitoring the amount of time visitors spend at a site and how many pages they visit
C) by monitoring how many times a visitor goes to a competitor's site
D) by tracking which locations on a site visitors click first
B
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According to Michael Porter, what are three effective competitive positioning strategies?
A) middle-of-the-roaders, focus, and overall cost leadership B) focus, differentiation, and middle-of-the-roaders C) overall cost leadership, differentiation, and middle-of-the-roaders D) overall cost leadership, differentiation, and focus E) differentiation, market segmentation, and focus
A SIPOC diagram is a special type of ________
A) control chart B) process map C) scatter diagram D) histogram E) cause-and-effect diagram