The classical approach describes a probability:
a. in terms of the proportion of times an event is observed to occur in a very large number of trials.
b. in terms of the degree to which one happens to believe that an event will happen.
c. in terms of the proportion of times that an event can be theoretically expected to occur.
d. is dependent on the law of large numbers.
e. describes an event for which all outcomes are equally likely.
C
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A) stating which media will be used in the campaign B) the objective of the campaign C) the target market for the campaign D) outlining the message theme
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