The Office Supplies account is a temporary account

The relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped is called ______.

a. social class b. wealth groups c. value systems d. cultural categories

Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?

A) It makes the company almost bulletproof to competitors' actions. B) It diversifies the firm's risk. C) It creates synergy between markets. D) It is a low-cost strategy. E) It treats all buyers the same and, therefore, lowers promotion costs.