Which of the following orientations is based only on home-country superiority?

A) ethnocentric
B) polycentric
C) geocentric
D) regiocentric

A

Business

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Which of the following is NOT typical of a social network?

A) Social networks have a wide range of content. B) It is fairly easy to target specific audiences within social networks. C) A social network probably exists for almost any product worth promoting. D) Using social networks effectively can be challenging for marketers. E) Social networks are the strongest advertising medium, second only to television.

Business

For a one-tailed test (lower tail) at 89.8% confidence, Z =

a. -1.27 b. -1.53 c. -1.96 d. -1.64

Business