Which of the following is NOT typical of a social network?
A) Social networks have a wide range of content.
B) It is fairly easy to target specific audiences within social networks.
C) A social network probably exists for almost any product worth promoting.
D) Using social networks effectively can be challenging for marketers.
E) Social networks are the strongest advertising medium, second only to television.
A
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A broker took a listing and later discovered that the client had been declared legally incompetent before signing the listing. The listing is now
A) binding because the broker was acting as the owner's agent in good faith. B) of no value to the broker because it is void. C) the basis for the recovery of a commission if the broker produces a buyer. D) renegotiable.
Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product
A) product line contraction B) disintermediation C) cannibalization D) brand inequity E) a downward line stretch