What are the basic differences between sales promotion and advertising?
What will be an ideal response?
The main difference between sales promotion and advertising is the time frame associated with their objectives. Advertising campaigns are typically crafted to create long-term positive feelings about a brand, a company, or a store. Sales promotions focus on short-term objectives, such as an immediate boost in sales or the introduction of a new product.
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_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.
A. Buzz marketing B. Promotional campaign C. Integrated marketing communications D. Media buying E. Sales promotion
When using the multifactor evaluation process, it is helpful if the importance weights for factors sum to 1.0
Indicate whether the statement is true or false