Which of the following is a motivational skill?

The effectiveness of outside consultants as training specialists is sometimes limited for all of the following reasons except:

a. they may be unfamiliar with specific company selling situations. b. they may lack familiarity with a company's strategy. c. they may not understand basic selling skills. d. they may not be familiar with an industry.

When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:

A) financial value B) market value C) revenue premium D) consumer value