Creative strategies refer to the ________
A) way marketers translate their messages into a specific communication
B) amount of creative content in a communications message
C) degree of innovation involved in the marketing of a product
D) novelty of a marketing communication
E) type of medium used to deliver a marketing communication
A
Business
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Which of the following BEST describes consultative selling?
a. It emphasizes closing the sale during the sales presentation. b. It uses limited sales planning. c. It sells advice, assistance, and counsel rather than products. d. It uses short-term follow-ups, which focus on product delivery.
Business
Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases
Indicate whether the statement is true or false
Business