The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?

Explain the product positioning strategy based on a product's attribute/benefits with an example?

What will be an ideal response?

Stores that provide moderate sales assistance because they carry shopping goods about which customers need a moderate level of information are called ________ retailers

A) self-service B) full-service C) off-price D) limited-service E) convenience