Explain the product positioning strategy based on a product's attribute/benefits with an example?
What will be an ideal response?
A frequently used positioning strategy exploits a particular product attribute, benefit, or feature. In global marketing, the fact that a product is imported can itself represent a benefit positioning. Economy, reliability, and durability are other frequently used attribute/benefit positions. Volvo automobiles are known for solid construction that offer safety in the event of a crash. In the ongoing credit card wars, VISA's advertising focuses on the benefit of worldwide merchant acceptance.
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The following is divisional information for Falcon Enterprises
East Division West Division Operating income $250,000 $200,000 Net sales 2,225,000 1,575,000 Total assets at Jan. 1 1,500,000 840,000 Total assets at Dec .31 1,200,000 1,000,000 The target rate of return is 12% for the East Division and is 10% for the West Division. Compute residual income for each division. What will be an ideal response
Tom has a $50,000 whole life policy. If he continues to pay the required premiums and lives to age 100, he will receive
A) the cash surrender value, a sum less than $50,000 B) nothing, because he outlived the term of the contract C) double the face amount, or $100,000 D) $50,000 as an endowment"