Which of the following combinations is used most often on the job today?
A) Written medium, digital channel
B) Visual medium, print channel
C) Visual medium, digital channel
D) Oral medium, digital channel
E) Written medium, print channel
Answer: E
Explanation: E) Most business communication efforts will involve written medium, digital channel with everything from 160-character tweets to website content to book-length reports distributed as portable document format (PDF) files. Business uses of written, digital messages keeps evolving as companies look for ways to communicate more effectively. For example, email has been a primary business medium for the past decade or two, but it is being replaced in many cases by a variety of other digital formats.
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What three psychological effects do Dowling and Uncles argue that marketers need to examine?
a. Make versus buy decision; where buyers shop; how much buyers spend b. Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend c. Brand loyalty versus deal loyalty; how buyers value rewards; timing d. Make versus buy decision; how buyers value rewards; timing e. Make versus buy decision; how buyers value rewards; how much buyers spend
Companies that manufacture products according to government specifications are not liable if such products cause injury because ________
A) the companies have government contractor defense B) the use of these products entails generally known dangers C) these products are abnormally misused D) people assume the risk when using these products