In determining the amount of down payment and monthly mortgage payments you can afford, you should maintain some extra funds for liquidity purposes to cover unanticipated bills

If a business fails in meeting its responsibilities to its employees, all of the following are likely to occur except:

A. reduced employee turnover. B. disgruntled workers manipulating budgets and expenses. C. a loss of employee commitment and trust in the company and its management. D. employee retaliation by doing the minimum needed to get by.

The various Survivor shows have been promoted through personal appearances by show participants, websites, merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, CBS (the network on which the show is broadcast) should use which of the following?

a. the AIDA concept b. the integrated marketing communications approach c. the integrated communications management approach d. the interpersonal and mass communications approach