The various Survivor shows have been promoted through personal appearances by show participants, websites, merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, CBS (the network on which the show is broadcast) should use which of the following?
a. the AIDA concept
b. the integrated marketing communications approach
c. the integrated communications management approach
d. the interpersonal and mass communications approach
Ans: b. the integrated marketing communications approach
Business
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On January 1, 2015, Ward Corporation issued $5,000,000 8%, 10-year bonds at 103. The journal entry to record the issuance will show a
A. credit to Cash for $5,150,000 B. credit to Bonds Payable for $5,030,000 C. credit to Premium on Bonds Payable for $150,000 D. debit to Cash of $5,000,000
Business
Using a standard deck of 52 cards, explain why the situation of drawing a 7 and a club is not collectively exhaustive
What will be an ideal response?
Business