In a balance sheet, the difference between assets and liabilities is called ________

Visiting a retailer to see a product demonstration is an example of which of the following levels of response?

A) cognitive stage B) affective stage C) behavior D) evaluation stage

With reference to the three basic stages of the advertising response process, inducing trial for a product is an example of which of the following?

A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives