Shares of stock owned by an individual but held in a brokerage firm's name for ease of trading are said to be held in street name

In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule

Indicate whether the statement is true or false

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

A) administered B) contractual C) conventional D) corporate E) horizontal