In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule

Typically, population parameters are designated by lowercase Roman letters

Indicate whether the statement is true or false

A firm has to pay a dividend of $1.20 per share till perpetuity, a zero growth rate of dividends, and a required return of 10 percent. The value of the firm's preferred stock is ________

A) $120 B) $10 C) $12 D) $100