The strategy of merging the interests of R&D and marketing is

a. consolidation.
b. co-optation.
c. collaboration.
d. consistency.
e. coercion.

B

Business

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Which of the following is NOT a protected Title VII class?

a. race b. age c. sexual preference d. religion e. none of the above

Business

Club membership programs that are open to everyone who purchases a product or service ________

A) are more powerful long-term loyalty builders than limited-membership clubs B) will not help a company attract customers from competitors C) prevent those with only a fleeting interest in a company's products from joining D) are useful for building a database of customers but are not very good as long-term loyalty builders E) are useless unless there are fees and membership conditions

Business