Club membership programs that are open to everyone who purchases a product or service ________
A) are more powerful long-term loyalty builders than limited-membership clubs
B) will not help a company attract customers from competitors
C) prevent those with only a fleeting interest in a company's products from joining
D) are useful for building a database of customers but are not very good as long-term loyalty builders
E) are useless unless there are fees and membership conditions
D
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Which of the following statements apply to the practice of public relations?
A) "Spin" can help a person or organization cover up the truth. B) If management errs, good public relations can solve the problem. C) Public relations cannot succeed if an organization's actions are unethical. D) Luckily, the public will quickly forgive an organization's mistakes.
Highly liquid investments have
A) short-term maturities. B) long-term maturities. C) no maturity. D) significant future returns.