Which of the following takes place during the product definition phase?
A) generating new product ideas
B) translating concepts into actual products for further testing
C) reducing the concepts under consideration to a manageable number
D) quantitatively assessing demand for the concept
B
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In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.
A. Attention B. Interest C. Desire D. Decision E. Action
_____ diversity refers to diversity with respect to attributes that are less easy to observe initially but that can be inferred after more direct experience
A. Disjunctive B. Similarity-attraction C. Surface-level D. Conjunctive E. Deep-level