In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.
A. Attention
B. Interest
C. Desire
D. Decision
E. Action
A. Attention
Business
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Which of the following would be considered a fixed cost in a manufacturing setting?
A) direct labor B) sales commissions C) direct materials D) depreciation
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Universal services increase customer loyalty through personalization
Indicate whether the statement is true or false
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