According to the text, public library databases are just as comprehensive as
college or university library databases.
Indicate whether the statement is true or false.
Answer: F,
Communication & Mass Media
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Because of the rise of social media, public relations practitioners must
A) listen to facilitate conversations between organizations and their constituents. B) start using strategic planning tools. C) rely more on formal opinion leaders. D) use more news releases to sell products and services. E) none of the above.
Communication & Mass Media
Tolbert, Zucker and later Kuhn describe a process of institutionalization which involves which of the following:
a. innovation b. habitualization c. sedimentation d, objectification e. all of the above
Communication & Mass Media