Because of the rise of social media, public relations practitioners must

A) listen to facilitate conversations between organizations and their constituents.
B) start using strategic planning tools.
C) rely more on formal opinion leaders.
D) use more news releases to sell products and services.
E) none of the above.

Answer: A

Communication & Mass Media

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While the speaker is talking, an audience member gestures?smiling, nodding, and leaning forward?to show that she is listening. These behaviors are called

a. listener biases. b. tonal languages. c. backchannel cues. d. display rules.

Communication & Mass Media

An advantage of the cue channel over the audition channel is:

A. allows operator to listen to something without it going out over the air B. it is more complicated C. it is simple to use D. it is often in stereo E. it uses a better quality loudspeaker

Communication & Mass Media