________ is a type of data collection in which the researcher simply records the consumer's behaviors

Several years ago, the Paradise Surf Shop was the only surf-gear store catering to women. It carried everything the serious female surfer needed to ride the waves. In terms of its merchandise assortment, it had a ________ assortment

A) shallow and deep B) narrow and deep C) shallow and broad D) broad and deep E) shallow and narrow

A major disadvantage of publicity is that _____

a. credibility is low b. effectiveness cannot be assessed c. a small audience is addressed d. there is no control over message, timing, placement, and coverage