A major disadvantage of publicity is that _____
a. credibility is low
b. effectiveness cannot be assessed
c. a small audience is addressed
d. there is no control over message, timing, placement, and coverage
d
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Jerry has had many different jobs in many different fields, with no obvious connections among them. Which type of career does he have?
a. spiral b. transitory c. linear d. steady-state or expert e. none of the above
Which statement is not true about using an ASP purchasing option?
A) The purchasing organization does not purchase software licenses or install the software on its own equipment. B) A 3rd-party organization delivers the software functionality via the Internet. C) The purchasing organization typically pays to the ASP the up-front costs for the software licenses for all potential users. D) Because the software is typically already installed on the ASP's host computer, the implementation is typically faster.