The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________
A) failure to provide value-priced products for online customers
B) protecting the privacy of knowing and unknowing customers
C) providing too many alternative products online which confuses customers
D) rarely following the marketing orientation when devising promotional offers online
E) failing to reach their target customers through online marketing
B
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What is the step that some observers add to Lewin's three-step model?
A) Diagnosing change barriers at the individual and organizational level B) Evaluating how well the change worked C) Ensuring that the change continues D) Evaluate and go back to step 1 if the change didn't work the first time
The first commercially available quantum computer was built by ____
a. IBM b. Sony c. D-Wave d. Hewlett-Packard